It was a gouda day for brie-lievers seeking a new world record when a cheesy challenge hit Loblaw locations in Surrey, Delta and across the country earlier this month.
Loblaw Companies Ltd. and Parmigiano Reggiano teamed up to break their own Guinness World Record title on June 14 by cracking open 1,672 wheels of the Italian cheese simultaneously across 452 stores in Canada, including several in Surrey, Delta, and throughout the Lower Mainland and B.C.
Hundreds of shoppers and food lovers gathered to witness the traditional cracking of the iconic Parmigiano Reggiano wheel; a skilled, time-honoured method used by cheesemongers for generations, according to a release.
The event also coincided with Italian Heritage Month, making it a meaningful celebration of culture and craftsmanship.
SA国际影视传媒淭his achievement is more than just a number SA国际影视传媒� itSA国际影视传媒檚 a celebration of tradition, passion, and the global love for Parmigiano Reggiano,SA国际影视传媒� said Nicola Bertinelli, Consortium of Parmigiano Reggiano president.
SA国际影视传媒淪eeing thousands of Canadians come together to share in this moment is a powerful reminder of how food connects us. We are absolutely thrilled to set a new world record.SA国际影视传媒�
Loblaw Shoppers were treated to freshly cracked cheese tastings, interactive photo opportunities, and educational moments about Parmigiano ReggianoSA国际影视传媒檚 Protected Designation of Origin (PDO) certification, the release noted.
SA国际影视传媒淎t Loblaw, weSA国际影视传媒檙e always looking for meaningful ways to celebrate food and culture with our customers,SA国际影视传媒� said vice-president of fresh merchandising at Loblaw Companies Ltd. Joe Difalco.
SA国际影视传媒淏reaking this record alongside Parmigiano Reggiano was not just a milestone but an unforgettable experience that brought communities together across Canada.SA国际影视传媒�
The effort was overseen and officially validated by a Guinness World Records adjudicator, who confirmed the record had been successfully broken.
This event marks the second time Parmigiano Reggiano and Loblaw Companies Ltd. have achieved this record, having previously set it in 2014 with 1,209 wheels.
